Meta-Analysis for Marketing Research
نویسندگان
چکیده
منابع مشابه
Meta-analysis selection bias in marketing research
a r t i c l e i n f o The tendency of meta-analytic authors to select particular studies is called selection bias. Selection bias can affect the strength of the meta-analytic estimate and the attention that scholars devote to the results. This research is, in effect, a meta-analysis of the effect sizes reported or calculated from 94 meta-analysis studies of various topics in marketing research....
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ژورنال
عنوان ژورنال: Recherche et Applications en Marketing (English Edition)
سال: 2012
ISSN: 2051-5707,2051-5707
DOI: 10.1177/205157071202700104